MENU
THE oNE DAY
IN-PERSON
WORKSHOP
FOR INHoUSE
CREATIVE
TEAMS
What’s the big deal?
THE BIG AGENCY
MODEL IS DYing.
INHOUSE,
IS NOW KING.
So why a course?
Why aren’t more inhouse teams producing work that rival the big agencies?
Because most of them are drowning in churn, fighting for buy-in, and burning out.
It’s not that your team can’t do great work. It’s that great work needs headspace, and the excitement to be creative again – because let’s face it, most inhouse work isn’t creative.
And most importantly, if your creatives are less bogged down in churn and doing great, interesting work – they’re going to be happier!
If they’re happy, and you’re happy – it’s win, win.
DISC. LAUNCH PRICE
£150 PER PERSON
The main 3 pillars
1
Part one
REDUCE THE CHURN
We’ll learn to cut through repetitive work that fills up calendars. Identifying and removing tasks that don’t bring value to the business.
Then using templates, automation and AI for tasks that remain – freeing up the mental energy that actually creative thinking needs.
2
Part two
REVIVE CREATIVE
THINKING.
Let’s fire those noggins back into action, they’re probably a bit worn out from all the churn, and creativity perishes under mountains of boring to-do lists.
We’ll re-ignite that passion and push the team to chase big ideas and develop those ideas into a useable campaign.
3
Part three
BECOME PITCH
PERFECT.
We’ve given ourselves breathing space, we’ve developed the idea – now we need to get it live.
We’ll teach how to pitch like an agency, assigning value and goals to our ideas, they’re not just concepts, they’re part of our creative arsenal that will push the brand forward.
Is this the right thing for you?
WHo IS THE
WORKSHOP FOR?
Are you the CEO, MD or Marketing Director?
Send us your creative team.
You’ll get more out of the creative department you already have, without the agency invoice.
A team that works more efficiently, needs less hand-holding and can generate agency rivalling content, will pay for itself fast.
Sign up your team
Designer, marketer, videographer, photographer? Are you a team or a one- man/woman-army? Just starting out or half way through your career.?
Bring yourself. Bring your team. Ideally both.
This is the pitching and thinking training you never got, because in-house teams almost never go through the process agency teams live in every day.
Sign up yourself
What else are we working on
other coURSES
COMING SOON
Course 02. Social media 101
Social media 101
Not another "post consistently and engage with your audience" workshop.
This is the churn-and-content-strategy session for in- house teams who are expected to feed five channels a day and still somehow come up with ideas worth posting.
You'll leave with a system for cutting the busywork, a framework for content that doesn't feel like filler, and a clearer read on what's actually worth your team's time versus what's just noise.
Join the waitlist
Course 03. Inhouse rebrand
The inhouse rebrand
Every rebrand conversation starts the same way: leadership says "we need a refresh," then reaches for an agency before anyone asks if the team already in the building could do it.
This workshop is proof they can. Taught by someone who's actually taken brands from startup scrappy to industry-leader polish — from the inside, not from a pitch deck — you'll leave with a real framework for running a rebrand yourself: positioning, narrative, rollout, the lot.
No agency invoice required.
Join the waitlist
SIGN UP TODAY.
Fill in the form to join the waitlist and we’ll be in touch with more details as soon as possible.
Please give as much detail in the fields as possible because we want to tailor the course to what you want, and need, as best as we can.
hi@houserul.es
BOOK · 29TH JAN
The
oNE DAY
In-person workshop
For
INHoUSE
Creative teams
What’s the big deal?
The big agency
model is
DYing
.
Inhouse,
is now
KING
.
So why a course?
Why aren’t more inhouse teams
producing work that rival the
big agencies?
Because most of them are
drowning in churn, fighting for
buy-in, and burning out.
It's not that your team can't do
great work. It's that great work
needs headspace, and the
excitement to be creative again
– because let’s face it, most
inhouse work isn’t creative.
And most importantly, if your
creatives are less bogged down
in churn and doing great,
interesting work – they’re going
to be happier!
If they’re happy, and you’re
happy – it’s win, win.
DISC. LAUNCH PRICE
£150 PER PERSON
The main 3 pillars
1
Part one
Reduce
the
CHURN
We’ll learn to cut through repetitive work
that fills up calendars. Identifying and
removing tasks that don’t bring value to
the business.
Then using templates, automation and AI
for tasks that remain – freeing up the
mental energy that actually creative
thinking needs.
2
Part two
Revive
CREATIVE
thinking.
Let’s fire those noggins back into action,
they’re probably a bit worn out from all
the churn, and creativity perishes under
mountains of boring to-do lists.
We’ll re-ignite that passion and push the
team to chase big ideas and develop
those ideas into a useable campaign.
3
Part three
Become
pitch
PERFECT
.
We’ve given ourselves breathing space,
we’ve developed the idea – now we
need to get it live.
We’ll teach how to pitch like an agency,
assigning value and goals to our ideas,
they’re not just concepts, they’re part of
our creative arsenal that will push the
brand forward.
Is this the right thing for you?
WHo
is the workshop for?
Are you the CEO, MD or Marketing
Director?
Send us your creative team.
You’ll get more out of the creative
department you already have, without
the agency invoice.
A team that works more efficiently,
needs less hand-holding and can
generate agency rivalling content, will
pay for itself fast.
Sign up your team
Designer, marketer, videographer,
photographer? Are you a team or a one-
man/woman-army? Just starting out or
half way through your career.?
Bring yourself. Bring your team. Ideally
both.
This is the pitching and thinking training
you never got, because in-house teams
almost never go through the process
agency teams live in every day.
Sign up yourself
How the day runs
The day / hour by hour
DISC. LAUNCH PRICE
£150 PER PERSON
09:15 – 9:30
Welcome + intros
We’ll introduce ourselves, what our roles are and where we come from. We’ll all share painpoints and work experiences, so we can build on improving them later in the day.
09:30 – 11:00
Efficiency +
Churn Systems
We’ll spot the ‘busy work’ eating up your week and work out how to get rid of it – from sign-off systems and automation to freelance support and smart use of AI. Less time on repeat tasks, more brainpower for the good stuff.
11:00 – 13:00
Creative Thinking
+ Execution
A repeatable framework for finding your angle and developing ideas that set your campaigns apart. We’ll start with the question every idea has to answer – who actually cares, and why? – then take it from first thought to foundation, rollout and measurement.
13:00 – 14:00
Lunch
On us. Refuel, chat and catch up with the rest of the room. Just let us know about any allergies or dietary requirements beforehand.
14:00 – 14:45
Stakeholder
Buy-In + Pitching
It’s great having good ideas, but getting them live is half the battle. We’ll cover how to pitch like an agency – putting value and goals behind your ideas, using the psychology of persuasion, and making the case for budget and resource – so your work survives contact with leadership.
14:45 – 16:00
Live workshop –
campaign pitch
Time to put it all into practice. In groups, you’ll pick a real company (often one of your own), build a campaign under real constraints and pitch it to the room – who’ll play the CEO and push back just like a real one would.
16:00 – 16:30
Closing + questions
Feedback on the pitches, any last questions, and everything you need to take your campaign away and get it live. Plus a look at what happens next: your resource pack, the Discord and your follow-up call.
What happens after
The day ends.
The support
doesn't.
Now the team can change their approach – but only if it sticks. So when the workshop wraps, nobody leaves empty-handed.
BOOK · 29TH JAN
Our resource pack
Toolkit, templates, frameworks and our honest recommendations for kit lists (studio lighting, gimbals, lenses, mics) to help you put the ideas into practice.
The Discord
A private and welcoming community for you and your coursemates. Swap ideas, share what you’ve made since and ask for advice.
The certificate
Proof you actually did the thing. Looks great framed in the home office, looks even better on LinkedIn.
The follow-up call
A free one-hour video call with your course leader. Stuck on a pitch, a campaign or getting buy-in? Book it in when you need it.
Why this, why me.
So, why
LISTEN
to me?
BOOK · 29TH JAN
My background
I've spent most of my career inhouse,
and I know exactly how hard it is to
effect meaningful change on a brand,
and to get genuinely excited about the
work whilst drowning under to-do lists.
Despite that, I've helped build brands
from startup level to industry leaders —
not from the outside, looking in, but from
the inside, navigating the churn and
fighting to get ideas into the world.
Joe Luk
Creative Director / YEAH YEAH
Loser of Insider’s Marketing Professional
of the year.
Everything you need to know
The FAQ
All the deets
Have a question that isn’t
answered here? Fire us an
email via the address below –
BOOK · 29TH JAN
When and where is it?
How much does it cost?
Can I get a discount for sending more than one person?
Can my company pay by invoice?
What’s your cancellation policy?
How many people will be there?
Is this for big teams or solo creatives?
Is this right for my role?
Am I experienced enough for this? Or too experienced?
Who’s running it on the day?
What should I bring?
Is lunch provided?
Can you accommodate additional needs?
Will what we share stay confidential?
Will there be photos or filming?
What will I come away with? Do I get a certificate?
What happens after I book?
Is there a virtual or remote option?
What else are we working on
CoURSES
coming soon
Course 02. Social media 101
Social media 101
Not another "post consistently and engage with your
audience" workshop.
This is the churn-and-content-strategy session for in-
house teams who are expected to feed five channels a
day and still somehow come up with ideas worth
posting.
You'll leave with a system for cutting the busywork, a
framework for content that doesn't feel like filler, and a
clearer read on what's actually worth your team's time
versus what's just noise.
Join the waitlist
Course 03. Inhouse rebrand
The inhouse rebrand
Every rebrand conversation starts the same way:
leadership says "we need a refresh," then reaches for an
agency before anyone asks if the team already in the
building could do it.
This workshop is proof they can. Taught by someone
who's actually taken brands from startup scrappy to
industry-leader polish — from the inside, not from a
pitch deck — you'll leave with a real framework for
running a rebrand yourself: positioning, narrative, rollout,
the lot.
No agency invoice required.
Join the waitlist
SIGN UP
today.
Fill in the form to join the
waitlist and we’ll be in touch
with more details as soon as
possible.
Please give as much detail in
the fields as possible because
we want to tailor the course to
what you want, and need, as
best as we can.
Have any other questions or
need to get in touch with us?
hi@houserul.es
